Obtendo meu Relatórios de desempenho para trabalhar

Obtendo meu Relatórios de desempenho para trabalhar

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If Silk has the winning bid, the user will see the ad once the page loads. This process happens thousands of times on different webpages during the length of Silk's ad campaign.

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  Here, you have a ton of ads waiting to be bought and sold to the most relevant and highest bids. Google Ad Manager includes an ad exchange, formerly known as DoubleClick Ad Exchange.     

Again, real-time bidding revolutionizes the way digital ad spaces are bought and sold, leveraging technology for instantaneous auctions. Here’s a breakdown of the process:

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RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1):

Before the bidding begins, advertisers set targeting parameters, such as maximum bid price and target audience. These parameters are essential for determining which impressions the DSP will bid on.

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However, in header bidding, publishers can put an impression up for auction across multiple ad exchanges simultaneously. Rather than moving through the buyers one at a time through a single ad exchange, header bidding enables all advertisers to bid simultaneously at the highest priority in the server. Whoever offers the highest bid upfront wins the auction.

A typical transaction begins with a user visiting a website. This triggers a bid request that can include various pieces of data such as the user's demographic information, browsing history, location, and the page being loaded. The request goes from the publisher to an ad exchange, which submits it and the accompanying data to multiple advertisers who automatically submit bids in real time to place their ads.

[3] RTB is promoted as being more effective than static auctions for both advertisers and publishers in terms of advertising inventory sold, though the results vary by execution and local conditions. RTB replaced the traditional model.

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Optimizes programmatic campaigns by here providing dynamic targeting parameters and access to premium inventory

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